The accommodation challenge for the 2026 Omega European Masters
From the 3rd to the 6th of September 2026, the prestigious resort of Crans-Montana will be buzzing for the 2026 Omega European Masters. This tournament, a true staple of the European tour, gathers the world's best golfers every year on an exceptional course nestled in the heart of the Swiss Alps. While the event is a must-attend for golf enthusiasts, it also poses a real logistical challenge for spectators. With nearly 50,000 visitors expected over four days, the Valais resort's hosting capacity is pushed to its limits.
Faced with this massive turnout, traditional hotel prices skyrocket, making a stay sometimes unaffordable for sports fans. At Roomlala, we are convinced that there is an alternative that is both economical, friendly, and authentic: a homestay. In this article, we reveal how to find accommodation in Crans-Montana without breaking the bank, while enjoying an enriching human experience, and we provide an update on the rules to follow for hosts in the Valais.
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The 2026 Omega European Masters: The peak of Crans-Montana golf
A spectacular setting at the Golf-Club Crans-sur-Sierre
The Omega European Masters is no ordinary tournament. Played on the legendary Severiano Ballesteros course at the Golf-Club Crans-sur-Sierre, it offers players and spectators a breathtaking panorama of the Alpine peaks, from the Matterhorn to Mont Blanc. The 2026 edition, scheduled from the 3rd to the 6th of September, already promises to be an exceptional vintage. The organisers are doing everything possible to offer an unforgettable experience, combining sporting achievement with the mountain lifestyle.
This tournament is the only European tour event held on Swiss soil, which explains the massive enthusiasm from both national and international crowds. Crans-Montana golf is renowned for its technical difficulty due to the altitude (1,500 metres), which alters the trajectory and distance of the balls. For spectators, navigating this hilly course is a real sporting hike, which requires energy and, consequently, a good base to rest in at the end of the day.
However, attending this prestigious event requires some forward planning. Entry tickets sell out quickly, as do parking spaces and reservations at the resort's popular restaurants. It is therefore crucial to plan your stay several months in advance to guarantee your place at the heart of the action.
The impact on accommodation: why book ahead?
The simultaneous arrival of tens of thousands of spectators, journalists, sponsors, and player teams places colossal pressure on the local property market. Crans-Montana, despite its top-tier hotel infrastructure, is fully booked months before the first tee time. This scarcity of supply automatically leads to a surge in prices.
It is not uncommon to see hotel room prices double or even triple during the week of the tournament. Minimum stays of three or four nights are often imposed by establishments, which considerably inflates visitors' budgets. This is where looking for alternatives becomes crucial for those who wish to enjoy the event without sacrificing their savings.
At Roomlala, every year we observe a significant rise in searches for alternative accommodation in the Sierre and Crans-Montana region as September approaches. Anticipating your booking for a homestay in Switzerland is the key to ensuring comfortable, well-located accommodation at a reasonable price.
Why choose a homestay for your accommodation in Crans-Montana?
An economical alternative to luxury hotels
Faced with the sometimes prohibitive rates of the resort's hotels, renting a room in a private home stands out as the smartest solution. By choosing this option via Roomlala, you can make substantial savings. Let's take a concrete example: while a standard hotel night can easily exceed 300 CHF during the Omega European Masters, a homestay can generally be found for between 60 and 120 CHF per night, depending on the level of comfort and proximity to the golf course.
Imagine the case of Marc, a golf fan from Lausanne who has come to attend the four days of competition. By opting for a homestay, he saves nearly 800 CHF on his stay. This preserved budget allows him to treat himself to VIP passes for the tournament, dine in the resort's excellent restaurants, or even afford a green fee on another course in the region before heading home.
Furthermore, staying in a private home often grants you access to a kitchen. Preparing your own breakfast or a few meals helps to further reduce additional expenses, which can quickly add up in a tourist resort of this standing.
The authenticity and friendliness of the Valais welcome
Beyond the purely financial aspect, choosing a homestay in Switzerland offers an incomparable human dimension. People from the Valais are renowned for their warm hospitality and love for their region. By staying with a local, you are not just renting a bed; you are benefiting from the expertise of a passionate guide.
Your host will be able to point you towards the best paths to reach the Golf-Club Crans-sur-Sierre while avoiding traffic jams, the small village restaurants where you can enjoy an authentic wood-fired raclette away from the crowds, or even secret viewpoints to watch players on the course. This advice is worth its weight in gold during an event of this scale.
- Cultural immersion: Exchange with locals and discover the mountain way of life.
- Flexibility: Hosts are often more flexible with arrival and departure times than classic hotels.
- Tranquillity: Get away from the hustle and bustle of the resort centre to rest in a quiet residential area.
Hosts: the golden rules for short-term rentals in the Valais
The essential agreement of the landlord or the co-ownership
If you are a resident in Crans-Montana or the surrounding villages (such as Lens, Chermignon, or Montana-Village) and you wish to take advantage of the 2026 Omega European Masters to generate extra income, a short-term rental in the Valais is an excellent idea. However, in Switzerland, this practice is governed by strict rules that must be followed scrupulously.
If you are a tenant of your accommodation, Article 262 of the Swiss Code of Obligations is clear: you must obtain the prior consent of your landlord or property management company before subletting a room, even for just a few days. At Roomlala, we advise you to make this request in writing, specifying the dates (from the 3rd to the 6th of September 2026) and the amount requested. The landlord can only refuse if you are making an excessive profit or if the subletting causes major disturbances.
If you are a property owner within a co-ownership (PPE), caution is also required. It is vital to consult the administration and usage regulations of your building. Some regulations expressly forbid short-term tourist accommodation or excessive tenant turnover to preserve the peace of fellow co-owners. Ensure you are in compliance to avoid any disputes with your neighbours.
Municipal declaration and tourist tax
Once you have obtained approval, your obligations do not end there. In the canton of the Valais, any host offering paid overnight stays has a legal obligation to register with their municipality or local tourist office. This process aims to regulate the tourist accommodation market and ensure fair competition with the traditional hotel industry.
One of the most important steps is the collection of the tourist tax. As a host, you must collect this tax from your guests (the amount varies by municipality, generally between 2.50 and 4.50 CHF per adult per night) and pay it to the local authorities. This tax is not merely an administrative burden; it finances tourist infrastructure, path maintenance, and resort events.
At Roomlala, we encourage our hosts to be totally transparent with their guests from the moment of booking by clearly mentioning whether the tourist tax is included in the displayed price or if it will need to be paid on-site upon arrival. Following these rules ensures a peaceful and legal experience for all parties involved.
Make the most of your stay: tips and tricks
The My Explorer Card: the key to your travel
The payment of the tourist tax by the guest offers a considerable advantage that would be a shame to overlook: obtaining a guest card. In Crans-Montana, this card is called the My Explorer Card. It is given to anyone staying in the resort and paying the tourist tax, including those staying in homestays.
This card is a real asset during the 2026 Omega European Masters. It offers free travel on the resort's shuttle buses, which is extremely practical for getting to the Golf-Club without having to look for (and pay for) a parking space, an almost impossible mission on tournament days. It also allows you to move easily between the different villages of the Haut-Plateau.
In addition, the My Explorer Card often provides access to discounts on other modes of transport, such as the famous SMC funicular which connects the town of Sierre (in the valley) to Crans-Montana. If you find a homestay in Sierre, you can reach the tournament in just a few minutes by funicular, avoiding traffic jams on the mountain road, while enjoying a preferential rate.
Organising your days around the tournament
To get the most out of your stay during the 2026 Omega European Masters, organisation is paramount. The gates open early, and the most interesting matches often start in the morning. By staying in a homestay, take advantage of your host's advice to find out the best times to arrive at the site and avoid queues at the entrances.
Don't forget that Crans-Montana offers much more than just golf. Take advantage of your late afternoon, once the final putts have been holed, to explore the region. Walk around Lake Moubra, go shopping in the Rue du Prado boutiques, or relax in one of the resort's spas.
In summary, the 2026 Omega European Masters is a golden opportunity to get excited by top-level sport. By choosing to find accommodation in Crans-Montana as a homestay with Roomlala, you are choosing financial intelligence, authentic encounters, and respect for local rules. Get your clubs ready, book your room in advance, and we'll see you in September 2026 on the Valais greens!
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